The future of AI for the businesses that keep the world running.
Local service operators are the backbone of every economy — and the most underserved by software. We're changing that.
Mission
Give every service operator the unfair advantage of an AI growth team.
A plumber in Cleveland should compete with a national franchise. We level the playing field with software that answers, follows up, ranks, and books — automatically.
Vision
Every local job, captured. Every customer, served. Every market, ownable.
We believe the next decade of AI will be defined not by chatbots, but by the systems quietly running entire businesses behind the scenes.
What we believe.
Operator-first
Every feature is built with a working operator in the loop. No theory.
AI with taste
We sweat tone, voice, and timing. Customers shouldn't notice it's AI.
Trust by default
SOC 2 ready, encrypted everywhere, your data is yours alone.
Outcomes, not seats
We measure success in jobs booked and revenue captured.
Ship weekly
We move fast because operators don't have time to wait.
Built by operators, for operators.
Alex Sterling — Founder & CEO
Former growth lead at a 9-figure home services group.
"My family's roofing business missed one call and lost $42k overnight. I built ServiceOwned so no operator ever loses a job to a slow phone again."
The story so far.
2023
ServiceOwned founded after a missed roofing call cost the founders' family $42k.
2024
Launched AI receptionist to first 50 home-service operators.
2024
Crossed $20M in pipeline generated for customers in 9 months.
2025
Series A. Live in 38 markets across the US and Canada.
2026
Expanding into commercial trades and franchise networks.